
By Deirdre Kelly
From Saturday’s Globe and Mail
February 19, 2010
A growing number of males are turning to injections and laser treatments in an effort to maintain job security
Like many realtors, 60-year-old Toronto agent Sean had a tough 2009, but it wasn’t just a recessionary market and skittish buyers that preoccupied him.
A couple of decades older than many of the brokers in his circle, he felt that his younger colleagues had developed an edge over him when it came to attracting and keeping clients. To compete with them, however, he didn’t send out more pamphlets or bombard computer inboxes with e-blasts. Rather, the veteran broker decided to update a more personal calling card — his face — with regular laser treatments.
“It’s basically a facelift without the cutting,” says Sean, which is not his real name. (For privacy reasons, he preferred that his identity not be disclosed.) “The people at work didn’t notice I got anything done. They just noticed that I looked better.”
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